Xeno

Loyalty programs achieved new recognition in a couple of year’s time for a good number of reasons. The very first reason for same is that customer loyalty programs offer a handful of benefits to retail companies, but also for the fact that it emerged out as an expected activity for excellent consumer experience. Keeping in mind the complicated expectations of the current market, having just the traditional format of the loyalty program will not be enough. To get better ROI from loyalty program and to make overall retention of the consumer, companies are planning to modify their Loyalty program for Retail to include social as well as behavioral actions, for example, referral rewards and points against the amount of purchase made.  Attention is given towards providing customers a highly personalized experience. How the retail businesses will get benefitted with the Loyalty program? 1. Increase revenue : With the increase of customer retention there will be profit boost and that...

Undoubtedly personalized marketing is considered as one of the effective methods of marketing. Starting from small size business to biggest, established corporate brands, all make an effort to impress customers with interest-specific deals on their products which is difficult to resist. It’s true that personalized marketing is almost everywhere and the outcome of such promotion results in delivering something really positive for the brands. What is quite surprising to see is that one of the most profitable industries, food, and restaurant businesses are still not finding it easy to adopt such a trend “ Personalized marketing for restaurants …. good or bad? ‘’. This question is asked by many and the answer is yes, it’s good.  If you want to take advantage of this marketing technique you must know the tricks. 1. Location Location-based marketing is one of the prime strategies that multi-location food restaurants must adapt to be in competition. Maximum retailers prefer to ...